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	<title>Platinum</title>
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	<link>http://www.platinum.in</link>
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		<title>Platinum Bullion</title>
		<link>http://www.platinum.in/platinum-bullion.html</link>
		<comments>http://www.platinum.in/platinum-bullion.html#comments</comments>
		<pubDate>Sun, 11 Jul 2010 13:41:00 +0000</pubDate>
		<dc:creator>Sushant</dc:creator>
				<category><![CDATA[Uses of Platinum]]></category>

		<guid isPermaLink="false">http://www.platinum.in/platinum-bullion.html</guid>
		<description><![CDATA[Platinum bullion refers to the rare piece of metal and the bullion intends to make it easier for people to estimate as well as count the value of precious metals. Earlier, the platinum was not considered seriously as a precious &#8230; <a href="http://www.platinum.in/platinum-bullion.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Platinum bullion refers to the rare piece of metal and the bullion intends to make it easier for people to estimate as well as count the value of precious metals. Earlier, the platinum was not considered seriously as a precious metal. As platinum is increasingly getting popular today, there are many investors who are investing their money in this precious metal. Platinum is very much in demand because of its unique characteristics and industry wide applications. As it is limited in supply, it is more costly than even gold and silver. </p>
<p><a href="http://www.platinum.in/wp-content/uploads/2010/07/image20.png"><img title="Platinum Bullion" style="border-right: 0px; border-top: 0px; display: inline; margin-left: 0px; border-left: 0px; margin-right: 0px; border-bottom: 0px" height="280" alt="Platinum Bullion" src="http://www.platinum.in/wp-content/uploads/2010/07/image_thumb19.png" width="197" align="right" border="0" /></a> In case you would like to sell the platinum bullion, you should get knowledge on how to go about selling it and search for vital details about them. Once you have acquired the important details then next step is to search and check the price of platinum as their prices changes daily. After getting a list of the prices, you need to search for a local dealer, and discuss with him regarding the price he will give you for your platinum bullion. You can also do this process online where you can see which bullion has the best offer and you could select that dealer from the others. You should look out for a reputable and trustworthy dealer also that will offer you the exact value deserved by your platinum bullion. </p>
<p>You should know the current price of the platinum in the market so that you will not get fooled by any dealer. Once you have selected an honest dealer then you should organize the necessary papers and documents so that you can give them to the dealers at a time of selling your bullion to him. It is of paramount importance that your buyer needs to be a reputable person. Selecting a buyer offline by meeting them face to face is easy and reliable as compared to choosing them over internet. You can also read reviews online about a particular dealer or website.</p>
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		<title>Platinum – Wedding Rings</title>
		<link>http://www.platinum.in/wedding-rings.html</link>
		<comments>http://www.platinum.in/wedding-rings.html#comments</comments>
		<pubDate>Sat, 10 Jul 2010 13:40:00 +0000</pubDate>
		<dc:creator>Sushant</dc:creator>
				<category><![CDATA[Platinum Jewellery]]></category>

		<guid isPermaLink="false">http://www.platinum.in/wedding-rings.html</guid>
		<description><![CDATA[If you planning to get married then using platinum wedding ring is a lucrative option to consider. The platinum wedding rings are excellent choice for your wedding and add the charm to mark the remarkable occasion of wedding. It is &#8230; <a href="http://www.platinum.in/wedding-rings.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>If you planning to get married then using platinum wedding ring is a lucrative option to consider. The platinum wedding rings are excellent choice for your wedding and add the charm to mark the remarkable occasion of wedding. It is an age old custom to exchange the wedding rings during the marriage ceremony and this act assume major and deep meaning for the lovable couples. It is easy to find the wedding rings in various materials along with a wide range of extensive designs. But the platinum wedding rings are increasingly getting popular and fashionable these days. Apart from being rare and precious, other features of platinum such as its excellent metallic properties has made it one of the most sought after element to look out for. It is more pliable and offers a lovely whitish sheen that instantly catches the attention of the onlookers. </p>
<p><a href="http://www.platinum.in/wp-content/uploads/2010/07/image19.png"><img title="Wedding Rings" style="border-right: 0px; border-top: 0px; display: inline; margin-left: 0px; border-left: 0px; margin-right: 0px; border-bottom: 0px" height="238" alt="Wedding Rings" src="http://www.platinum.in/wp-content/uploads/2010/07/image_thumb18.png" width="302" align="right" border="0" /></a> As it is more pliable, platinum is easy to design in to almost any desired shape, and that too without using the alloy with other metals. Platinum can be moulded into innumerable beautiful shapes and is a heart favourite of the designers. It looks tranquil, and exhibits its unique charm as compared to other precious metals. Using the platinum wedding rings allows you to appreciate the shine and charm of the ring even after many decades. It showcases an air of splendour and appeal surrounding them.</p>
<p>The pliability of platinum allows you to make a better grip and hold. You need to careful when the precious stones got set in to the platinum wedding rings. Platinum is extremely durable and it resists corrosion and scratches. It does not cause allergy therefore even after repeated use, your skin look healthy. If you are looking to buy a wedding ring then go looking for platinum rings in your local jewellery stores. You can also browse online and search for different styles of platinum wedding rings. </p>
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		<title>Platinum – Uses of Platinum</title>
		<link>http://www.platinum.in/uses-of-platinum.html</link>
		<comments>http://www.platinum.in/uses-of-platinum.html#comments</comments>
		<pubDate>Sat, 10 Jul 2010 13:38:00 +0000</pubDate>
		<dc:creator>Sushant</dc:creator>
				<category><![CDATA[Uses of Platinum]]></category>

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		<description><![CDATA[The platinum is a dense, malleable, and ductile element that is of rare occurrence in nature. It is precious, gray-white transition metal that is resistant to corrosion. In nature, it occurs in some nickel and copper ores in addition to &#8230; <a href="http://www.platinum.in/uses-of-platinum.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The platinum is a dense, malleable, and ductile element that is of rare occurrence in nature. It is precious, gray-white transition metal that is resistant to corrosion. In nature, it occurs in some nickel and copper ores in addition to various native deposits. It is widely used in jewellery, laboratory equipment, platinum resistance thermometers, electrical contacts and electrodes, dentistry equipment, as well as catalytic converters.</p>
<p><a href="http://www.platinum.in/wp-content/uploads/2010/07/image18.png"><img title="Platinum" style="border-right: 0px; border-top: 0px; display: inline; margin-left: 0px; border-left: 0px; margin-right: 0px; border-bottom: 0px" height="272" alt="Platinum" src="http://www.platinum.in/wp-content/uploads/2010/07/image_thumb17.png" width="338" align="right" border="0" /></a> One of the major applications of platinum is its usage as a catalyst in chemical reactions. In automobiles, it is used as a catalytic converter that permits the entire combustion of low cons of unburned hydrocarbon from the exhaust into CO2 and water vapour. It is also used as a catalyst in the petroleum industry in many processes. PtO2 or Adams&#8217; catalyst is used as a hydrogenation catalyst for vegetable oils. Platinum is used as a Standard for various measurements. The length of a platinum-iridium (90:10) alloy bar is used to define meter from 1889 to 1960 and it is also known as the International Prototype Meter bar. A cylinder of the platinum-iridium alloy made in 1879 is used to define the International Prototype Kilogram. </p>
<p>Platinum is a precious metal commodity and its coins, bars, and ingots are used in trading. Platinum is an inert element and shines well therefore; it is used in jewellery as a 90-95% alloy. It is also used in watch-making with Patek Philippe, Rolex, and other companies are using it for producing watches for their limited edition watch series. The platinum wire is used for electrodes in the laboratory. The platinum pans are used for thermo-gravimetric analysis and it is used as an alloying agent for different metal products like fine wires, medical instruments, dental prostheses, noncorrosive laboratory containers, electrical contacts, as well as thermocouples. The permanent string magnets are made from the alloy of platinum-cobalt. Platinum-based anodes are widely applied in steel piers, ships, and pipelines.</p>
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		<title>Platinum – Platinum Ring Styles</title>
		<link>http://www.platinum.in/platinum-platinum-ring-styles.html</link>
		<comments>http://www.platinum.in/platinum-platinum-ring-styles.html#comments</comments>
		<pubDate>Sat, 10 Jul 2010 13:33:00 +0000</pubDate>
		<dc:creator>Sushant</dc:creator>
				<category><![CDATA[Platinum Jewellery]]></category>

		<guid isPermaLink="false">http://www.platinum.in/platinum-platinum-ring-styles.html</guid>
		<description><![CDATA[Platinum rings have increasingly become more popular and they come in wide range of styles. They reflect personal style as newer designs showcase creative possibilities. Platinum is a fabulous element that can be put into any conceivable shape and that &#8230; <a href="http://www.platinum.in/platinum-platinum-ring-styles.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Platinum rings have increasingly become more popular and they come in wide range of styles. They reflect personal style as newer designs showcase creative possibilities. Platinum is a fabulous element that can be put into any conceivable shape and that too without alloying it with other metals. Therefore it is used for creating wide range of ring styles. You can select a platinum ring for your engagement, wedding or any other occasion by keeping the following things in mind.</p>
<p><a href="http://www.platinum.in/wp-content/uploads/2010/07/image13.png"><img title="Platinum Ring Styles" style="border-right: 0px; border-top: 0px; display: inline; margin-left: 0px; border-left: 0px; margin-right: 0px; border-bottom: 0px" height="268" alt="Platinum Ring Styles" src="http://www.platinum.in/wp-content/uploads/2010/07/image_thumb12.png" width="268" align="right" border="0" /></a> You should consider the width of the ring as how wide the band of the platinum ring should be. Usually, the standard widths lies between 2mm and 6mm, however the bands of 12 mm are also available in the market. With wider bands, you can use more design details such as engraving. You need to look at profile of your ring that describes the exterior shape of the platinum band. The round profile is called &quot;classic” and the flat profile looks flat on the interior and exterior surfaces. Both the styles are available in the comfort fit that curves to fit the finger by decreasing the rubbing and irritation.</p>
<p>The platinum is known for its ductility and pliability that gives you lots of scope for personalising the platinum ring with designs. You should have a close look at the various popular styles available. A </p>
<p>Milgrain is a raised beaded line and A Weave/braid refers to a raised design that looks like the strands of metal woven together. A Beveled edge is an angled edge with a complementary finish and Filigree allows you to make the most of platinum’s unique abilities by using fine wire for creating an antique look with patterns like rosettes, vines or spirals. You can also think about the engraving your ring as platinum doesn’t get wear down over time. The engraving includes the inscriptions on either the inside or outside of the band and your chosen message will be there for long years.</p>
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		<title>Platinum – Production</title>
		<link>http://www.platinum.in/platinum-production.html</link>
		<comments>http://www.platinum.in/platinum-production.html#comments</comments>
		<pubDate>Fri, 09 Jul 2010 13:34:00 +0000</pubDate>
		<dc:creator>Sushant</dc:creator>
				<category><![CDATA[Uses of Platinum]]></category>

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		<description><![CDATA[The commercial production of the platinum along with the rest of the platinum metals is done from the mining and processing of nickel and copper. In these processes, the platinum is obtained as a by product. The noble metals like &#8230; <a href="http://www.platinum.in/platinum-production.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The commercial production of the platinum along with the rest of the platinum metals is done from the mining and processing of nickel and copper. In these processes, the platinum is obtained as a by product. The noble metals like silver, gold and the platinum group metals along with selenium and tellurium settled down to the floor of the cell as anode mud during electro-refining of copper. It forms the preliminary point for extracting the platinum group metals commercially. If case of the occurrence of pure platinum in placer deposits or other ores, it is separated by using different ways of eliminating the impurities. </p>
<p><a href="http://www.platinum.in/wp-content/uploads/2010/07/image15.png"><img title="Platinum " style="border-right: 0px; border-top: 0px; display: inline; margin-left: 0px; border-left: 0px; margin-right: 0px; border-bottom: 0px" height="240" alt="Platinum " src="http://www.platinum.in/wp-content/uploads/2010/07/image_thumb14.png" width="320" align="right" border="0" /></a> As platinum is considerable denser as compared to many of its impurities, the lighter impurities are removed by merely the process of floating them in a water bath where the impurities will get flown away. Platinum is non-magnetic in nature while the nickel and iron are magnetic. To remove these two impurities, an electromagnet is run over the mixture. Many impurities can be burned or melted away without affecting platinum as it has a higher melting point than many other substances. Moreover, platinum is resistant to acids like hydrochloric and sulfuric acids, metal impurities can be easily separated by stirring the mixture in any of these two acids and then obtaining the remaining platinum.</p>
<p>Another widely used method is the processing with aqua regia for the purification for the raw platinum containing platinum, gold, as well as the other platinum group metals. In this procedure, the elements like palladium, gold and platinum are dissolved and on other hand ruthenium, osmium, rhodium and iridium stayed un-reacted. The precipitation of the gold is done by the addition of iron(III) chloride. Once the gold is filtered, the precipitation of platinum is done by the addition of ammonium chloride in form of ammonium chloroplatinate. The platinum is obtained by heating the Ammonium chloroplatinate. </p>
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		<title>Platinum – Investments</title>
		<link>http://www.platinum.in/platinum-investments.html</link>
		<comments>http://www.platinum.in/platinum-investments.html#comments</comments>
		<pubDate>Thu, 08 Jul 2010 13:36:00 +0000</pubDate>
		<dc:creator>Sushant</dc:creator>
				<category><![CDATA[Uses of Platinum]]></category>

		<guid isPermaLink="false">http://www.platinum.in/platinum-investments.html</guid>
		<description><![CDATA[Platinum is considered as one of the most costly and popular precious metal that is in great demand today. It is of rare occurrence in nature and hence it comes in limited supply. This is the reason it is very &#8230; <a href="http://www.platinum.in/platinum-investments.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Platinum is considered as one of the most costly and popular precious metal that is in great demand today. It is of rare occurrence in nature and hence it comes in limited supply. This is the reason it is very expensive. There are various applications of Platinum across the industries and hence its supply is always under stress to meet the demand. Nowadays, as the popularity of the platinum in increasing day by day, there are large numbers of people who have started investing in platinum. People also invest in platinum coins, bar and ETF. If case you have good sum of money for investment, you can buy the bar type or ETF so that will not be juggling many coins. The platinum coin comes in two types including the platinum investor as well as the collectible type. </p>
<p><a href="http://www.platinum.in/wp-content/uploads/2010/07/image17.png"><img title="Platinum " style="border-right: 0px; border-top: 0px; display: inline; margin-left: 0px; border-left: 0px; margin-right: 0px; border-bottom: 0px" height="277" alt="Platinum " src="http://www.platinum.in/wp-content/uploads/2010/07/image_thumb16.png" width="360" align="right" border="0" /></a> In case you have limited budget for investing in platinum then you should purchase the coin type or ETF. This platinum price varies daily as per the supply and demand of the platinum. The platinum investment has 2 types including the physical platinum investment and the non-physical platinum investment. The physical platinum investment focuses on owning a precious metal like purchasing bar or platinum coins. In case you would like to invest entirely on platinum then you should purchase the platinum investor coin instead of the collectible. The collectible coins are more costly as compared to other one. The wafers as well as bars are sold with little premium, but they are not available like the coins.</p>
<p>The non-physical platinum investment involves investing in shares of platinum mining firms or by purchasing into platinum based ETFs. If you like to invest in collectible coins, you should be ready to spend more as they are more expensive as compared to their face value. It is advised that you should check the condition of the coin to see if there is any dent and scratches are there. You should also need to check the age of the coins and when it was minted because the older coins are more expensive. </p>
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		<title>Platinum – Platinum Settings</title>
		<link>http://www.platinum.in/platinum-settings.html</link>
		<comments>http://www.platinum.in/platinum-settings.html#comments</comments>
		<pubDate>Tue, 06 Jul 2010 13:33:00 +0000</pubDate>
		<dc:creator>Sushant</dc:creator>
				<category><![CDATA[Uses of Platinum]]></category>

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		<description><![CDATA[A setting of your ring is basically the foundation for your ring&#8217;s design and individuality. It holds the stone inside it perfectly. It is necessary to use a setting that reflects your personal style. By selecting a platinum setting, you &#8230; <a href="http://www.platinum.in/platinum-settings.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>A setting of your ring is basically the foundation for your ring&#8217;s design and individuality. It holds the stone inside it perfectly. It is necessary to use a setting that reflects your personal style. By selecting a platinum setting, you can ensure that it is exceptional in its ability to hold stones safely from the wear and stress of daily life. In case you have a diamond stone then the natural white lustre of platinum enhances its sparkle it does not cast any colour to it. The design of the platinum setting relies on the shape of the centre stone and renders the personality to the ring. A Prong or claw setting refers to the classic setting that makes the stone visible from all the sides and allows it show r maximum brilliance. In case of Bezel Settings, the stone is framed in platinum to keep it secure.</p>
<p><a href="http://www.platinum.in/wp-content/uploads/2010/07/image14.png"><img title="Platinum Settings" style="border-right: 0px; border-top: 0px; display: inline; margin-left: 0px; border-left: 0px; margin-right: 0px; border-bottom: 0px" height="229" alt="Platinum Settings" src="http://www.platinum.in/wp-content/uploads/2010/07/image_thumb13.png" width="381" align="right" border="0" /></a> The Cathedral or Contour setting is that setting where a stone is kept high by using the raised shoulders that assist in protecting the diamond. The Tension setting allows the users to pressurize the stone firmly in place to reflect maximum light. The smaller stones make a statement on a wedding band for adding extra sparkle to a platinum ring, bracelet or pendant. The Bar setting refers to a thin metal bar that separates each stone and left the sides open for light to come in. A Flush setting is a low stress setting that keeps the small stones secure inside small holes. The Channel setting refers to the setting where the stones are placed in a metal channel and they are visible. They build a regular flow with no metal for separate them. A Pave setting reflects the setting that creates a sparkling look of diamonds where tiny metal beads usually hold each stone in its distinct setting.</p>
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		<title>Platinum – Nanoparticles</title>
		<link>http://www.platinum.in/platinum-nanoparticles.html</link>
		<comments>http://www.platinum.in/platinum-nanoparticles.html#comments</comments>
		<pubDate>Tue, 06 Jul 2010 12:45:00 +0000</pubDate>
		<dc:creator>Sushant</dc:creator>
				<category><![CDATA[Uses of Platinum]]></category>

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		<description><![CDATA[Platinum Nanoparticles are sub-micrometre-sized particles of the metal platinum in a fluid such as water. They are found in the form of a suspension or colloid which is defined as particles that remain suspended without forming a dissolved solution. Commercially, &#8230; <a href="http://www.platinum.in/platinum-nanoparticles.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Platinum Nanoparticles are sub-micrometre-sized particles of the metal platinum in a fluid such as water. They are found in the form of a suspension or colloid which is defined as particles that remain suspended without forming a dissolved solution. Commercially, the colloidal platinum includes products which contain different concentrations of ionic platinum compounds, platinum colloids, platinum nano-particles and ionic platinum in purified water. The platinum nano-particles range in sizes between 2-3 nanometres (nm). There are trillions of platinum nano-particles which are found suspended in the brownish red or black coloured colloidal solution. They come in lots of shapes such as cubes, spheres, and rods. </p>
<p><a href="http://www.platinum.in/wp-content/uploads/2010/07/image8.png"><img title="Platinum – Nanoparticles" style="border-right: 0px; border-top: 0px; display: inline; margin-left: 0px; border-left: 0px; margin-right: 0px; border-bottom: 0px" height="210" alt="Platinum – Nanoparticles" src="http://www.platinum.in/wp-content/uploads/2010/07/image_thumb7.png" width="240" align="right" border="0" /></a> The antioxidant properties of the platinum nanoparticles are the subject of substantial research in applications encompassing nanotechnology, medicine as well as in the synthesis of novel materials with exceptional properties. These nano-particles are made-up by reduction of the hexa-chloroplatinate. Once the hexachloroplatinate is dissolved, the solution is stirred continuously and a reducing agent is added. It results in platinum ions to get reduced to neutral platinum atoms. With the formation of large number of platinum atoms, the solution becomes supersaturated and eventually started to precipitate in the form of sub-nanometre particles. The remaining platinum atoms got attached to the existing particles and in case the solution is stirred vigorously, the particles become uniform in size.</p>
<p>The platinum nanoparticles offer various safety issues medically as well as environmentally. The basic reason behind these issues is the high surface to volume ratio that renders the particles very reactive or catalytic. It is dangerous to inhale the platinum nanoparticles and may lead to inflammation and disease in the lungs. They can readily pass across the cell membranes in the humans and other organisms. Moreover, their interactions with biological systems are not known. The free nanoparticles get agglomerated in the environment quickly and thereby leaving the nano regime.</p>
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		<title>Platinum – Replacing the White Gold</title>
		<link>http://www.platinum.in/replacing-the-white-gold.html</link>
		<comments>http://www.platinum.in/replacing-the-white-gold.html#comments</comments>
		<pubDate>Mon, 05 Jul 2010 13:31:00 +0000</pubDate>
		<dc:creator>Sushant</dc:creator>
				<category><![CDATA[Platinum Jewellery]]></category>

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		<description><![CDATA[The white gold was the only option available in the earlier times for people to showcase their royalty and look stylish. However, with the advent and growth of platinum jewellery, white gold is increasingly replaced by the platinum in jewellery. &#8230; <a href="http://www.platinum.in/replacing-the-white-gold.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The white gold was the only option available in the earlier times for people to showcase their royalty and look stylish. However, with the advent and growth of platinum jewellery, white gold is increasingly replaced by the platinum in jewellery. In case you would like to purchase the platinum jewellery you need to do bit of research about platinum and its usage in jewellery. Nowadays, it is possible to get pure platinum jewellery however, in the past platinum it was mixed with gold. The polished platinum offers a brilliant look and is more sparkling than gold. It is also a durable material that can resist for household routine. One of the major advantages of the platinum jewellery is that it retains its charm and sparkle even after many years. Thus, you will find the same glow in your platinum jewellery after 20-30 years as when it was purchased the first time. </p>
<p><a href="http://www.platinum.in/wp-content/uploads/2010/07/image12.png"><img title="Replacing the White Gold" style="border-right: 0px; border-top: 0px; display: inline; margin-left: 0px; border-left: 0px; margin-right: 0px; border-bottom: 0px" height="226" alt="Replacing the White Gold" src="http://www.platinum.in/wp-content/uploads/2010/07/image_thumb11.png" width="228" align="right" border="0" /></a> Another major advantage of platinum jewellery is that they are basically a neutral metal because it doesn’t lead to any allergic reactions. The popularity of platinum has increased many folds and it has become an elite way of showing your wealth as well as fashion consciousness in the society. It is one of the most precious metals found on this planet and is expensive as well. You can use the wide range of varieties in platinum jewelleries such as ring, earrings, pendant, etc. Platinum offers a graceful and high-tech look that beats even gold’s appeal. </p>
<p>Platinum jewellery styles are usually simple and elegant. They have become the hot favourites for the people across the globe. It can be easily combined with many precious stone like diamond. You should consider your budget while going for platinum diamond jewellery as they can be very costly. Platinum jewelleries look awesome, fashionable, and realistic. Because of the rare occurrence of platinum in nature and its exclusivity properties, it has become an ideal metal for Jewellery Industry.</p>
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		<title>Platinum – Qualities of Platinum</title>
		<link>http://www.platinum.in/qualities-of-platinum.html</link>
		<comments>http://www.platinum.in/qualities-of-platinum.html#comments</comments>
		<pubDate>Mon, 05 Jul 2010 13:30:00 +0000</pubDate>
		<dc:creator>Sushant</dc:creator>
				<category><![CDATA[Platinum Jewellery]]></category>

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		<description><![CDATA[Platinum is renowned as the rare element of the earth that has wide range of usages and whose price is even more than the gold and silver. It exhibits the excellent metallic characteristics and is famous for its use in &#8230; <a href="http://www.platinum.in/qualities-of-platinum.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Platinum is renowned as the rare element of the earth that has wide range of usages and whose price is even more than the gold and silver. It exhibits the excellent metallic characteristics and is famous for its use in Jewellery and industrial applications. One of the most sought after quality in Platinum is that it its purity. It is a pure element that is naturally white and is skin friendly in nature. As it is a naturally white metal therefore it does not cast its own colour into a diamond. It is 95% pure (compared to gold which is75% pure) and it never fades. It retains its natural white colour for a lifetime. Its high purity makes it a natural hypoallergenic. </p>
<p><a href="http://www.platinum.in/wp-content/uploads/2010/07/image11.png"><img title="Qualities of Platinum" style="border-right: 0px; border-top: 0px; display: inline; margin-left: 0px; border-left: 0px; margin-right: 0px; border-bottom: 0px" height="280" alt="Qualities of Platinum" src="http://www.platinum.in/wp-content/uploads/2010/07/image_thumb10.png" width="280" align="right" border="0" /></a> Platinum is also versatile with outstanding qualities that led to its usage in innumerable applications across the industries. The world’s greatest jewellery designers prefer using platinum and its amazing pliability permits it to be carved out in a fine wire that enables the designing of intricate platinum mesh accessories. It is also in demand in other areas like the automobile industry and in catalytic converters. It is a life-saving metal as it is also used in the making of pacemakers. Platinum is compatible with living tissue and has an excellent conductivity.</p>
<p>Platinum is eternal and exhibits never-ending radiance and durability that makes it the most secure and protective metal for long life Jewellery. It does not change shape or wear away therefore many precious stones are held firmly. The density of platinum renders it more durable than any other jewellery metals. It is also a rare element that is found in only few places across the world. In comparison to gold, platinum is 30 times more rare. The platinum jewellery is exclusive that makes a strong style statement.</p>
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